5 million chickens, 2 hours to die: DxE, basketball and the truth about ventilation shutdown
SPECIAL REPORT: On April 23, DxE activist Sasha Zemmel attempted to storm a Timberwolves game, a team majority owned by business magnate and egg tycoon Glen Taylor. While the action was short-lived, it drew much-needed attention to the hours-long cullings of farmed animals by ventilation shutdown.
Transfarmation: “I didn’t have to worry about a huge corporation cutting me off and losing my income,” says ex-poultry farmer
NEWS: An ex-contract poultry farmer has spoken out against his former industry as part of the launch of a collaborative ‘Farmer Toolkit’ to help other farmers move away from harmful animal agriculture.
Is the British Poultry Council attempting to exploit the cost of living crisis to maintain profits?
BLOG: At a time of soaring fuel prices, energy bills and other cost-of-living rises that could spell disaster for many families in the UK, the poultry industry has jumped at the opportunity to use financial fears to stifle the slower-growing chicken movement.
Factory farming is fuelled by oil, say campaigners outside Defra offices today
NEWS: In case you missed it, there’s a rebellion happening in London. Activists from XR-offshoot Animal Rebellion and the Scrap Factory Farming campaign were arrested today after spelling out a stark message on the pavement outside Defra HQ.
KFC’s Niko Omilana viral video was ‘utterly misleading’ says VFC after investigating the same farm
INVESTIGATIONS: The video of YouTube influencer Niko, paid to visit a farm that supplies KFC with supposedly ‘high welfare’ chickens, went viral in December last year garnering around one million views on Twitter. But as an investigation by VFC has revealed, the claims made by the fast-food giant were anything but genuine.
Vegan chicken nuggets: the beginning of the end for fast food chicken?
OPINION: Apart from burgers, nothing quite sums up fast food like the humble chicken nugget. Claire Hamlett discusses whether the buzz surrounding Burger King’s new vegan-friendly version could be signalling the end of intensively reared chickens.
Should vegans eat at fast-food chains? The McDonald’s ‘vegan’ burger debate explained
THE BIG DEBATE: With a growing number of fast-food chains adding vegan options to their menus, we look at both sides of the debate about the ethics of eating at them.
How should we interpret plant-based food sales as ethical vegans?
Several industry reports released in the last fortnight, concerning the onward march of the plant-based food sector, have generated some truly attention-grabbing headlines. There is no denying that the increase in products is great news for consumers who choose not to eat animal products some of the time, but as ethical vegans, are we celebrating a little too much?
The dark marketing secrets behind the food you eat
In our video This is how the dairy industry lied to the world, we revealed the many ways in which just one of the many faces of animal agriculture has been colluding with governments to mislead the world for over a century. Manipulative messaging has been a huge part of that lie, so let’s look at some “iconic” advertising that demonstrates the psychological tricks being used to fool people into consuming more animals.