We’re a creative
non-profit for
animal rights.
Milk
The real colour of milk isn’t white. A short film from a mother’s perspective.
Nowhere to Run
Our short documentary on what life is like for those who kill for a living.
What We Do
We create productions and campaigns that share the untold stories of animals and that challenge the narratives fed to us by the animal farming industries.
We believe that a better world for animals can and must exist.
Why We Do It
Animals are individuals, who are just like us in all the ways that matter. Every year, trillions of animals are killed through the purchases that we make. We live in a consumer-led society, meaning that we as the consumer have the power to end mass animal suffering. We can not only survive, but thrive on a plant-based diet, making animal suffering for food entirely unnecessary.
We reject the use of animals for food, clothing, entertainment or any other purpose. We acknowledge that animals exist within their own right, and are here with us, not for us.
